The Gaming Giant Hires Apex Legends Lead to Rescue Struggling Hero Shooter Ambitious Title

2K Games has appointed Ben Brinkman from Respawn Entertainment to direct the studio crew at their internal studio, which is currently crafting the anticipated third-person roguelike extraction-shooter known as Project Ethos.

Leadership Change Comes After Poor Feedback

The new appointee assumes the leadership position at 31st Union following the dismissal of former leader Michael Condrey, who was removed from his post due to the game's lackluster unveiling last autumn.

On Wednesday, the company's top executive a key figure notified employees about this organizational change through an official communication, which emphasized that early feedback sessions had revealed the need for a more defined vision.

Ismailer expressed that the team is now overhauling the project with a renewed focus, aiming to address gamer demands.

Trend of Key Acquisitions

This announcement echoes a similar action taken by 2K Games in August, when they recruited an industry veteran from Blizzard to contribute to the beloved franchise studio Cloud Chamber.

Here is the full text from the president's communication:

Team—

I know you all just completed your meeting - I hope you’re as thrilled as I am with the good news. Last time I shared you all a note, I expressed the following: “I believe in this crew. You all are some of the most motivated and talented creators we have had the pleasure to work with - and we’re looking forward for that collaboration to continue.”

Through your commitment and flexibility, especially over the last year, you continue to prove that.

The gamer responses from last autumn’s the game playtest was enlightening. It confirmed the promise of a action-packed game but made clear we still had work to do. It revealed the requirement for a sharper brand.

It’s been inspiring to see how far you’ve progressed. You accepted the criticism to consideration and reimagined the title with a revitalized direction - one that’s ready to achieve its ambition to our fans.

Our confidence in Project ETHOS increases every day. To further the incredible advancement you’ve made, It is a pleasure to welcome Ben Brinkman as the incoming Director of 31st Union. After several months of conversations, Ben starts with us on next week.

Ben’s guidance and experience in the PVP shooter space is vast, having spent the past decade and a half developing and leading some of the most recognizable series in the industry, including the acclaimed shooter, and more recently, Apex Legends.

Please join me in receiving Ben in the coming days. We are all eager to continue seeing the progress of Project ETHOS in the months to ahead.

The President

Background of the New Leader

Brinkman currently serves in the position of senior developer and production lead at the renowned studio for their flagship title. He earlier was employed at major gaming companies in diverse development positions on the Call of Duty games, and, earlier in his career, had stints at 2K and Electronic Arts.

Game Information and Vision

Project Ethos was announced in last year together with a early access event. Initially, 31st Union portrayed the title as a "free-to-play, third-person perspective roguelike hero shooter and an innovative evolution on the style."

"Build your perfect run—or die trying—in this 3rd-person action shooter! Customize your character in live gameplay to fit your unique tactics," the description explains. "Take on the opponents with new abilities, risks, and obstacles that evolve every session. Do you withdraw carefully with your valuable rewards? Or go big, put it on the line, and trust your group can earn top ranking? The decision is yours."

Project Ethos lacks an official release date or platforms, but fans can look forward to more updates as development continues.

Peggy Williams
Peggy Williams

An avid hiker and nature enthusiast with years of experience exploring trails around the world.